A hip hop fashion documentary called Fresh Dressed is being released on dvd. When rap arrived back in the late Seventies, more than the music burst on the scene. The performers’ outlandish costumes also had a profound effect on American culture which proceeded to mimic everything from MC Hammer’s balloon pants to Run DMC’s fedoras and Adidas outfits.
As the genre matured, the more business-savvy artists opted to capitalize on their influence by launching their own clothing lines. They figured, why send the stock of fashionistas like Ralph Lauren and Tommy Hilfiger through the roof when they could wear their own labels onstage? Subsequently, industry newcomers such as Daymond John’s FUBU and Puff Daddy’s Sean John kick-started brands which became multi-million dollar household names available in fine stores everywhere. Read more…..
