One of my favorite characteristics of rap music besides the voice is, the FLOW, and 4-4 Water is flowing like liquid on this new project. The “No Sleep Campaign” is officially on the streets, and it is FULL of bangers.

Mr. Water starts off with an honest track and somewhat of a proclamation with “How U Feel”. He basically is saying you need to respect and accept him for what he represents because he is holding nothing back.

4-4 Water has a real captivating and slightly raspy voice, that really commands the track. His style of street hop has a nice mixture of different sounds. His record label is 10 Entertainment and he spits these rhymes from Anderson, South Carolina.

Other stand-out tracks include “Black Devil”, “Come Up” and “Last Ride”, in which he conveys a more spiritual side of himself over an ambient soundscape with a thumping 808. 4-4 water’s album “No Sleep Campaign” has already accumulated over 60k streams on spotify and counting!

It looks like Water had a strong marketing plan in place for the release of this album with ideas in place and a target audience. In the current industry, this is an absolute must if an artists wants to be successful.

“Come along with me let’s take a ride,
Bout to show you something called real life.
Better keep that fire right by your side,
Cuz when shit get real aint nowhere to hide.”
– 4-4 Water

We’ve had the pleasure of reviewing this album, it is easily one of the best underground projects we have listened to this year. He created a dope visual for the track “Drop Of A Dime” you can check it out below:

2018 will surely be amazing for 4-4 Water as he continues to release music while building his buzz and fan base. Follow him on social media to stay aware of any new content coming.

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